The annual Snow and Ice World festival in Harbin, in the north east of China attracts tens of thousands of visitors every year.

Harbin (哈尔滨), is the capital of the Heilongjiang Province in Northeast China. It lies on the southern bank of the Songhua River. Harbin is the tenth largest city in China, serving as a key political, economic, scientific, cultural and communications hub in Northeastern China. Harbin is originally a Manchu word meaning "a place for drying fishing nets". Harbin bears the nicknames "The Pearl on the swan's neck" because the shape of Heilongjiang resembles a swan, and "Ice City" for its long and cold winter. This city is most famous for its beautiful display of ice sculptures in winter and is known as China’s gateway to trade with Russia. In the 1920s, Harbin was considered China's fashion capital as new designs from Paris and Moscow reached there first before arriving in Shanghai. Harbin is also a potential candidate for the 2022 Winter Olympics.